Kelly Norton
A different image every time you visit
Product Overview
Product Overview
Kelly Norton is a deliberately minimal, image-first website. Each visit pulls a different piece from a collection of 126 visuals and gives it the entire page, with no navigation, copy or interface competing for attention. The result is a gallery that feels new every time it loads while staying instant and distraction-free.
OBJECTIVES
A New Image Every Visit
Load a different piece from the 126-image collection on each visit, so the work never repeats.
Image-First Simplicity
Strip navigation and copy so the selected image owns the entire viewport.
Instant Loading
Keep the page lightweight so the image appears immediately, even on a first visit.
Our Solutions
DESIGN PHASE
- Conducted extensive market research on competing platforms
- Defined success metrics and performance indicators to guide development
- Performed competitive analysis of hourly space rental models
- Built responsive layouts optimized for both mobile and desktop use
- Developed a comprehensive design system for scalable UI consistency
DEVELOPMENT PHASE
- Built a scalable frontend with React using a modular component structure
- Developed a secure Node.js backend with MongoDB database
- Established API architecture for future scalability and integration
- Created comprehensive notification systems for hosts and guests
- Installed analytics tracking for monitoring behavior and engagement
- Developed regular performance optimization routines focusing on load times.
Impact
IMPACT
500+ Spaces listed
Shuttrd quickly became a go-to platform for space owners, attracting a wide variety of listings across multiple cities.
2,000+ Registered guests
In just weeks, Shuttrd built a thriving community of creatives, all using the platform to reserve venues tailored to their needs.
2,000+ Successful bookings
With seamless booking flows, guests confidently booked spaces for everything, leading to early revenue and high retention.
CLIENT'S TESTIMONIAL
EntityQ didn't just build what we asked for—they elevated the entire product. Their design sense, clear communication, and fast execution gave us a platform users actually love.
Cynthia Hills - CEO Shuttrd
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